David Ogilvy: The Original Mad Man Comes to Life at The Paley Center for Media
R. Luke DuBois Immersive Art Installation is part of Advertising Week, New York - September 22 26, 2008
NEW YORK, NY, September 22, 2008 The past and the present come together in a dynamic art installation inspired by the words and wisdom of advertisings Original Mad Man, David Ogilvy at the Paley Center for Media beginning on September 22, in honor of the agencys 60th anniversary and as part of the 5th Annual Advertising Week in New York.
The multimedia exhibit is a collaboration with Ogilvy New York and audiovisual artist R. Luke DuBois, who has partnered on interactive performance, installation, and music production work with many artists and organizations. The exhibit will be featured in the Steven Speilberg gallery and marks the fifth collaboration between The Paley Center for Media and the advertising industry as part of the annual celebration of Advertising Week in New York.
We wanted to find a way to capture the essence of David Ogilvys legacy his insightful commentary on consumers and marketing in a way that was both futuristic and celebratory, said Antonio Navas, Worldwide Creative Director at Ogilvy. Antonio and his creative partner Chris Bradley, teamed together to create the vision for the installation and brought in multimedia artist R. Luke DuBois to bring it to life.
At the center of the exhibit is David Ogilvy himself, extracted from a speech made in the early 60s. He offers snippets of famous quotes with comments that are still as relevant to the creation of advertising today, as they were when they first were written and spoken. As Ogilvy speaks, words and music are synthesized together creating a multimedia display that surrounds the viewer as he or she enters the exhibit. As more visitors enter the installation, additional sounds and visual elements are activated by their presence creating an experience that changes and disperses based on how many people are in the exhibit space.
Contemporary artists use the new tools of their day, noted multimedia artist R. Luke DuBois. With this installation we are visualizing how David Ogilvys insights of yesterday offer a progressive platform for the future of business and media.
In addition to the exhibit, there will be a New York premier screening of the BBC Documentary, David Ogilvy, the Original Mad Man, at 11 am on Monday, September 22st at the Paley Centers Concourse theater.
The exhibit will be on display during the run of Advertising Week in New York from Monday, September 22nd through Friday, September 26th. The Paley Center for Media is located at 25 West 52nd Street, New York. Entrance to exhibit is included with free for attendees to Advertising Week. For more information, visit paleycenter.org.
Ogilvy & Mather Worldwide
Ogilvy & Mather Worldwide (ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services. The agency services Fortune Global 500 companies, including American Express, BAT, BP, Cisco, Coca-Cola, DHL, DuPont, Ford, Gillette, GSK, IBM, Johnson & Johnson, Kimberly-Clark, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever and Yahoo!.
About R. Luke DuBois:
R. Luke DuBois is a composer, artist, and performer who explores the temporal, verbal, and visual structures of cultural ephemera. Stemming from his investigations of time-lapse phonography, his recent work is a sonic and encyclopedic relative to time-lapse photography. Just as a long camera
exposure fuses motion into a single image, his work reveals the average sonority, visual language, and vocabulary in music, film, text, or cultural information. Exhibitions of his work include the Insitut Valencià dArt Modern, Spain; 2008 Democratic National Convention, Denver; Weisman Art Museum,
Minneapolis; San Jose Museum of Art; National Constitution Center, Philadelphia; Cleveland Museum of Contemporary Art, Daelim Contemporary Art Museum, Seoul; Sundance Film Festival; and Sydney Film Festival. An active visual and musical collaborator, DuBois is the co-author of Jitter, a software
suite for the real-time manipulation of matrix data. He appears on nearly twenty-five albums both individually and as part of the avant-garde electronic group The Freight Elevator Quartet.
Tags: David Ogilvy Mather The Paley Center for Media
